Breaking news: General Mills will label all GMO products nationwide!
This announcement comes after another announcement last June that they would remove all artificial flavors and colors from their cereals by the end of 2017.
A law that was passed in 2014 by Vermont legislators requiring companies to label GMOs has made way for major companies to follow suit.
“We can’t label our products for only one state without significantly driving up costs for our consumers, and we simply won’t do that,” Jeff Harmening, head of U.S. retail operations at General Mills, wrote in a statement on the company’s website. “The result: Consumers all over the country will soon begin seeing words legislated by the state of Vermont on the labels of many of their favorite General Mills food products.”
This is a big move for General Mills, which was against labeling GMOs in the past.
“Consumers tell us—and I think they’re right—they want to know about the ingredients, nutrition information, and safety things like peanuts. They need to know these things,” chairman and CEO Kendall Powell said at the Fortune Brainstorm Green event back in 2013. “But we should restrict the use of that label to these important things. If we broaden it to other things, we’ll have to add pages to the label. We don’t think we should do that.”
The new labels will start showing up in supermarkets and grocery stores within the next few weeks and should expect thousands of packages to be updated with the new GMO labels, according to General Mills spokesman Mike Siemienas.
“We know that some consumers are interested in knowing which products contain GMO ingredients,” said Harmening.
“Our stance on GMO labeling is consistent and clear—we support a national solution for GMO labeling,” wrote Siemienas “We’ve called on the U.S. Congress to set this standard, and continue to press for action.”
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General Mills is removing artificial colors and flavors from all cereals.
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REFERENCES:
1. “We Need a National Solution for GMO Labeling.” General Mills. N.p., 18 Mar. 2016. Web. 21 Mar. 2016.
2. “General Mills Will Label GMOs on Products Nationwide.” TakePart. N.p., n.d. Web. 21 Mar. 2016.
3. “General Mills to Label GMOs on Products across the Country.” USA Today. Gannett, 18 Mar. 2016. Web. 21 Mar. 2016.
4. “General Mills Cereals Removing Artificial Flavors And Colors From Artificial Sources.” Multivu. N.p., n.d. Web. 21 Mar. 2016.
